In professional blogging, copywriting has become a great way to get a deal or affiliation project with another party. But sorry to say, not all bloggers know about this copywriting technique.
It's not that easy to do copywriting, via www.pixabay.com
Well, actually by applying this copywriting technique, a blogger can persuade the readers through his writing and get more attention from the advertisers as well. Due to its importance of copywriting to all blogger, they have to know what copywriting is and the technique of a good and proper copywriting.
Now, copywriting has come to a new age of digital era, such as blog and website as the development of internet and tech getting fast, it’s a natural thing happened. As I said above, bloggers should learn and try to apply it in their writing work.
Here I will share the idea about several tips of a good and proper copywriting you can learn and apply to your daily blogging activity.
- Mind the content quality
The first that you need to concern in copywriting is the quality of your content. The quality here concerning to the language writing style, supporting images, and the layout of the content. In this technique you need to adjust your language style towards the market share or targeted reader.
For instance, don’t use slang word to write a review of product or services which targets mature or use a too formal word and language style for a product in which teenager as the target. As important as the language style, images and videos are important here. Try to make it attractive to prevent the lack of excitement while reading it. While layout here involve font, size, spacing and the format as well.
- Know the product and service
In copywriting, the most important part you have to know is what you are going to write about. So, before you write a review about the product, make sure you know the stuff what you’re going to write well. It’s nearly impossible for a blogger to advertise something without knowing the thing well.
By knowing the product you can explain the readers what the advantage and what make a product worth to try. This is done due to maximizing the conversion numbers of potential costumer become a buyer. You can improve your knowledge to maximize your potential in copywriting by learning it from book, magazine, journal, and textual source.
- Know the psychological condition of your reader
The main reason why you have to learn the psychological condition of you reader is to get the conversion ratio of the potential consumer become higher. Indeed, it’s not an easy matter to do, but by keep trying and let off your personal ego, and it will make you get into your reader psychological condition deeper.
The content in which involving the reader is a quite difficult technique, bloggers are demanded to make an ads content but as could as possible it doesn’t seem like an advertisement while read by the visitors. However, once again by sincerity and learn continually, we can do it well in writing involving the reader psychological condition.
- Write the truth
The last tips in copywriting which can’t be undervalued is honesty and truth in describing certain product. It’s the real challenge that most bloggers have to face in writing ads content. The pressure from the advertiser to generate good conversion forces you to exaggerate the product or service description.
Don’t worry. There are some ways to overcome this issue. You can do negotiation first with the advertiser about the principle to them, it’s your right. You can also take another method by using persuasive writing. By doing this, you can persuade the reader to buy without having to write deceitful description. The second one is the most common method used by copywriter at large company.
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