There are a lots of newbie bloggers who have misperception regarding to SEO a.k.a. Search Engine Optimization. This can be a serious problem among the newbie blogger, because what on field is different by any means from what they’ve thought.
Wondering if it's a myth or fact, via www.pixabay.com
Do you know that having wrong knowledge is more dangerous than not knowing at all. This is also happens on online marketing, especially on SEO. For instance, a company spends a lot of time in optimizing their site, but it wasn’t the right way to do.
Most newbie usually will blame on the Google search algorithm which is frequently updated. Even, some said that the algorithm update is just Google tricks to satisfy their advertiser on Google Adwords.
Basically, Google webmaster tool has already warned all webmaster to optimize their websites in a proper way. One of their forewarnings is about the prohibition of illegal and not valid link trade to get higher rank.
Here, I listed some biggest myth or confusions about SEO, check whether you are in or not:
- Get the first rank on Google search result page is the most crucial part of SEO
Indeed getting a good position on search engine will be very helpful to increase traffics because it will drive more visitors. But, it doesn’t mean we have to put the position on search engine as the most crucial. In fact, site’s search engine position will not assure the number of click to your site will always high. However, it can be a good starting point for your online marketing campaign.
Nowadays, Google frequently update their search engine algorithm that will affect their search result as well. Any website or blog which has good and relevant content, features with user-friendly layout usually will get better performance on search engine. Theoretically, a website or blog which is placed on third or fourth on search engine result can possibly get more click than the first position.
- All Webmaster and IT practitioners can do SEO
This perception comes up in many cases, like business owner who want to optimize their website on the search engine. In fact, not all webmaster or IT practitioners in a company know about SEO.
If a company hires a web designer or some webmasters to make a website, sure they can do it. They can do stuff relating to web optimization, such as making XML site map, doing redirect, and making robot.txt for the website. However, there’s a possibility they lack of knowledge about SEO, it’s a bit different, need experience, and deep understanding as well.
- Do SEO once for a lifetime
SEO is an endless work, there’s no final point and one you have to keep in mind that your rivals always do the same thing, optimizing their site frequently. In other hand, Google will always update their search result which is automatically changes their search result as well. So, it is a running process which will always take time and energy periodically.
- SEO and Social Media has nothing to do at all
There are quite a lot of SEO practitioners who perceive that social media has nothing to do with SEO. In fact, search engine will give a plus point to any web page which having a part of element on social media. That’s why, this early days come new term “Social Search” because social media and SEO are connecting each other.
As the example we can see when Google tried to boast Google+ and Google Authorship. Here Google tried to giving relevant content which is come from the reliable source (the writers who possess the authority on their field) and as the result, a content which get most shared on social media will simply trusted. So, SEO and Social Media are connecting and can’t be separated to get the best.
- The more backlinks will be better
Google will gradually update their algorithm, this adjustment brings a great impact which making SEO player down or even making their page lost from search result.
No matter how far the adjustment Google will do, inbound link a.k.a. backlink will be one of factors which determining your site rank in Google search result. However, if you just focus in link building is just like digging a hole for your own website. Perhaps you can boost your backlink in just few hours but it doesn’t assure having good quality backlink.
Invest your time and money to build a good quality content more and more. It will help you to achieve your blog or site success for long term, such as write unique and interesting content, invite some quest writer to your blog, and so on. One thing for sure, you need to have a clear purpose behind what you’re going to write.
- H1 Tag is the success key of SEO
This myth is quite an old myth among newbie SEO player. Some SEO players think that the success key in SEO is about the H1 tag or page title. A well-structured content is the main factor for search engine and audiences as well. In certain point, indeed H1 tag is very important but search engine will always analyze and does some adjustment needed.
Outdated SEO player usually will only focus on H1 tag, even force to put the keywords into H1 tag which makes it seemed to be SPAM. Now, this sort of practical isn’t that effective although H1 yet has an effect on SEO. The more important point is what information we give in our website or blog need to be relevant with the topic of our website.
- The more our site indexed on search result will be better
Till today there are yet a lot of people that the number of indexed site is a good sign means our site is getting more quality. It can be a bit confusing, most bloggers use many tags for their site page which is expected all tags will be indexed by search engine. As the result they will drive more visitors.
The issue happens when the tags without giving extra attention whether the keywords is relevant or not. Indeed it will boost the traffics, but it’s soon or later search engine will find that it has no relevancy. Possibly the index will be removed or the visitor will no longer interested once they visit it. This isn’t definitive case, but I will play safe by not taking a risk with it.
- SEO is a mysterious art
Well, I assume that every single web page in search result will be always changing anytime, however there’s still tendency that will always happen for sure. Google as the biggest search engine will always try to give the most relevant result to their user, and it indicates that their results are going better day by day. There’s no certainty on SEO, yet it has some possibility and tendency.
If you or your company hire for SEO service, you have to get into it. Your suggestion or advice will be important in maximizing their work because it’s not only about the optimizing step which can be done on all niches. It’s better for your SEO service to know your business, competitors, and find the best way to increase the conversion for your business relentlessly.
In short, from what you’ve read above, your visitors experience whilst visiting your site is the main point for your SEO campaign. The better experience user get (regarding to the relevance and the value to its reader), the better SEO you’ve done.
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